Privacy policy

Last updated: October 14, 2026

KLOUD ESSENCE PRIVACY POLICY

Last updated: 14 October 2026

This Privacy Policy explains how KLOUD ESSENCE collects, uses and shares personal information when you visit kloudessence.com, contact us or place an order.

  1. WHO WE ARE

KLOUD ESSENCE is the trading name of Cerys Jade, a sole trader. For the purposes of applicable data protection laws, Cerys Jade is the data controller responsible for your personal information.

You can contact us about this policy or your personal information at support@kloudessence.com.

Postal correspondence:
KLOUD ESSENCE
Unit 153853
PO Box 7169
Poole
Dorset
BH15 9EL
United Kingdom

  1. PERSONAL INFORMATION WE COLLECT

Depending on how you use our store, we may collect:

• Contact and identity details, such as your name, email address, telephone number and delivery or billing address.
• Order information, such as products purchased, order value, delivery details, returns and order history.
• Payment information, such as payment status and transaction details. Payments are processed by the payment provider selected at checkout; we do not receive or store your full payment card number.
• Account information, if you create an account.
• Messages and information you provide when contacting us, completing a form, signing up to marketing or asking for support.
• Technical and usage information, such as your IP address, browser and device details, approximate location, pages viewed and interactions with the store.
• Cookie and similar technology information, subject to your cookie choices and applicable law.

Please do not send us sensitive personal information unless it is necessary for your enquiry.

  1. HOW WE COLLECT INFORMATION

We collect information directly from you when you browse the store, place an order, create an account, contact us or sign up for updates.

Some information is collected automatically through the store, including through cookies and similar technologies. We may also receive information from Shopify, payment providers, delivery services and fulfilment providers when they help us operate your order or the store.

  1. HOW WE USE YOUR INFORMATION

We use personal information for the following purposes:

• To take payment, process and deliver orders, manage returns and provide customer support. Our lawful basis is usually that processing is necessary to perform our contract with you.
• To keep appropriate business, tax and accounting records and meet legal obligations. Our lawful basis is compliance with a legal obligation.
• To protect the store, prevent fraud, keep accounts secure and respond to disputes. Where appropriate, our lawful basis is our legitimate interests in running a secure business.
• To maintain and improve the store and understand how it is used. Our lawful basis will depend on the technology involved and may be consent or legitimate interests where permitted.
• To send marketing messages where you have agreed to receive them or where applicable law permits us to do so. You can opt out at any time.
• To respond to requests and communicate with you about your order or this policy.

Where we rely on legitimate interests, we consider your rights and interests before using your information.

  1. MARKETING

If you sign up for marketing, we may use your contact details to send news, product updates and offers. We use Klaviyo to help manage email marketing where that service is active.

You can unsubscribe using the link in a marketing email or contact us at support@kloudessence.com. Unsubscribing from marketing will not stop essential messages about an order or customer service request.

  1. COOKIES AND SIMILAR TECHNOLOGIES

Our store and Shopify may use cookies and similar technologies to make the store work, remember preferences, understand store activity and, where enabled and permitted, support analytics or advertising.

You can manage cookies through any preference controls displayed on the store and through your browser settings. Blocking some cookies may affect store functionality. To manage certain uses of personal information by Shopify, visit https://privacy.shopify.com.

  1. WHEN WE SHARE PERSONAL INFORMATION

We share personal information only when needed to operate the store, fulfil an order, provide a service or meet a legal obligation. Recipients may include:

• Shopify, which hosts and supports our online store and checkout.
• Payment providers offered at checkout, which process your payment.
• Klaviyo, where active, to manage marketing communications.
• Selfnamed and other relevant fulfilment or product suppliers, where needed to prepare or fulfil an order.
• Delivery providers, to deliver your order and handle tracking or delivery issues.
• Technology, analytics, security and customer-support providers that help us run the store, where used.
• Professional advisers, regulators, law enforcement or other parties where disclosure is required or permitted by law.
• A successor to our business if it is sold or reorganised, subject to appropriate safeguards.

These providers may process information on our behalf or, in some cases, for their own purposes under their own privacy policies. Shopify may also process store activity information for its own services. We do not share more information than is reasonably needed for the relevant purpose.

  1. INTERNATIONAL TRANSFERS

Some service providers may process personal information outside the United Kingdom. Where a transfer is subject to UK data protection law, we will use a legally recognised transfer mechanism or other appropriate safeguard where required.

  1. HOW LONG WE KEEP INFORMATION

We keep personal information only for as long as reasonably necessary for the purposes described in this policy.

Order and transaction records may be kept for the period required by tax, accounting and other legal obligations. Customer-support messages are kept while we handle your request and for a reasonable period afterwards. Marketing information is kept until you unsubscribe or withdraw your consent, except for limited records needed to respect your preference.

  1. SECURITY

We use reasonable technical and organisational measures to protect personal information. No online service can be guaranteed completely secure, so please keep your account details safe and contact us promptly if you believe your information has been used improperly.

  1. YOUR DATA PROTECTION RIGHTS

Depending on the circumstances and the lawful basis for processing, you may have the right to:

• Request access to your personal information.
• Ask us to correct information that is inaccurate or incomplete.
• Ask us to erase information.
• Ask us to restrict certain processing.
• Request a copy of certain information in a portable format.
• Withdraw consent where processing is based on your consent.
• Object to processing based on our legitimate interests.

To exercise a right, email support@kloudessence.com. We may need to verify your identity before responding. Some rights are subject to legal limits or exceptions.

You can unsubscribe from marketing at any time. You can also complain to the UK Information Commissioner’s Office at https://ico.org.uk/make-a-complaint/.

  1. CHILDREN

Our store is not intended to collect personal information directly from children. If you believe a child has provided us with personal information, please contact us so we can review and take appropriate action.

  1. THIRD-PARTY LINKS

Our store may link to websites or services operated by other organisations. Their privacy practices are governed by their own policies, so please review those policies when you visit them.

  1. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time to reflect changes to our business, services or legal requirements. The latest version will be posted on this page with its updated date.

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