{"title":"Hair Care","description":null,"products":[{"product_id":"moisturising-conditioner","title":"Hydrating \u0026 Smoothing Conditioner","description":"\u003cp\u003e\u003cstrong\u003eSoftness you can run your fingers through.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eGive dry ends a little extra attention. This Hydrating \u0026amp; Smoothing Conditioner nourishes hair with argan oil and wheat protein, leaving it smoother, easier to style and soft to the touch. A comforting finish to your wash-day ritual.\u003c\/p\u003e\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eNourishes dry ends\u003c\/li\u003e\n\u003cli\u003eHelps improve hair texture\u003c\/li\u003e\n\u003cli\u003eLeaves hair smooth and easier to style\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eInside the formula\u003c\/h2\u003e\u003cp\u003eArgan oil and wheat protein.\u003c\/p\u003e\u003cp\u003eIngredient highlights only. Please refer to the packaging for the complete ingredient list.\u003c\/p\u003e\u003ch2\u003eYour care ritual\u003c\/h2\u003e\u003cp\u003eApply to the ends of your hair. Leave for 2–5 minutes, then rinse out.\u003c\/p\u003e\u003ch2\u003eComplete your ritual\u003c\/h2\u003e\u003cp\u003eExplore \u003ca href=\"\/products\/moisturising-shampoo-2\"\u003eHydrating \u0026amp; Smoothing Shampoo\u003c\/a\u003e as part of your KLOUD routine.\u003c\/p\u003e\u003ch2\u003eA little more to know\u003c\/h2\u003e\u003ch3\u003eHow long should I leave it on?\u003c\/h3\u003e\u003cp\u003eAllow 2–5 minutes before rinsing, giving the conditioner time to work through the ends.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eEveryday care, elevated. KLOUD ESSENCE.\u003c\/em\u003e\u003c\/p\u003e","brand":"KLOUD ESSENCE","offers":[{"title":"Default","offer_id":59086646673672,"sku":"237062","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1044\/0930\/1256\/files\/kloud-moisturising-conditioner-lifestyle_d4ee5f4d-2efe-43fa-bac2-854e57dec56d.webp?v=1791957998"},{"product_id":"moisturising-shampoo-2","title":"Hydrating \u0026 Smoothing Shampoo","description":"\u003cp\u003e\u003cstrong\u003eA fresh start for softer-feeling hair.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eTurn an everyday wash into a moment of care. This gentle Hydrating \u0026amp; Smoothing Shampoo cleanses your hair and scalp, leaving hair fresh, smooth and glossy. A simple first step when you want that clean feeling with moisture and softness.\u003c\/p\u003e\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eGently cleanses hair and scalp\u003c\/li\u003e\n\u003cli\u003eLeaves hair fresh and moisturised\u003c\/li\u003e\n\u003cli\u003eHelps maintain a smooth, glossy look\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eInside the formula\u003c\/h2\u003e\u003cp\u003eAloe juice is a highlighted ingredient in this formula.\u003c\/p\u003e\u003cp\u003eIngredient highlights only. Please refer to the packaging for the complete ingredient list.\u003c\/p\u003e\u003ch2\u003eYour care ritual\u003c\/h2\u003e\u003cp\u003eWork through damp hair and over the scalp. Lather, then rinse out.\u003c\/p\u003e\u003ch2\u003eComplete your ritual\u003c\/h2\u003e\u003cp\u003eExplore \u003ca href=\"\/products\/moisturising-conditioner\"\u003eHydrating \u0026amp; Smoothing Conditioner\u003c\/a\u003e as part of your KLOUD routine.\u003c\/p\u003e\u003ch2\u003eA little more to know\u003c\/h2\u003e\u003ch3\u003eWhat comes after shampoo?\u003c\/h3\u003e\u003cp\u003eFollow with Hydrating \u0026amp; Smoothing Conditioner, focusing on the ends for a smooth finish.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eEveryday care, elevated. KLOUD ESSENCE.\u003c\/em\u003e\u003c\/p\u003e","brand":"KLOUD ESSENCE","offers":[{"title":"Default","offer_id":59086646771976,"sku":"244052","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1044\/0930\/1256\/files\/kloud-moisturising-shampoo-2-lifestyle_81a67a6e-ab96-43d3-9d4f-d50f47109f34.webp?v=1791958011"},{"product_id":"keratin-shine-leave-in-hair-mist","title":"Keratin Shine Leave-In Hair Mist","description":"\u003cp\u003e\u003cstrong\u003eYour finishing touch for softer, shinier hair.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFor the strands that need a little extra kindness. This lightweight leave-in mist smooths and detangles damaged hair, helping reduce breakage and split ends. Hydrolysed keratin, lactic acid and algae extract leave hair feeling softer and easier to manage, with no rinse-out step.\u003c\/p\u003e\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eSmooths and detangles\u003c\/li\u003e\n\u003cli\u003eHelps reduce breakage and split ends\u003c\/li\u003e\n\u003cli\u003eLeaves hair softer and more manageable\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eInside the formula\u003c\/h2\u003e\u003cp\u003eHydrolysed keratin, lactic acid and algae extract.\u003c\/p\u003e\u003cp\u003eIngredient highlights only. Please refer to the packaging for the complete ingredient list.\u003c\/p\u003e\u003ch2\u003eYour care ritual\u003c\/h2\u003e\u003cp\u003eSpray onto clean, damp hair. Leave in; no rinsing is needed.\u003c\/p\u003e\u003ch2\u003eComplete your ritual\u003c\/h2\u003e\u003cp\u003eExplore \u003ca href=\"\/products\/keratin-intensive-rescue-hair-mask\"\u003eKeratin Intensive Nourishing Hair Mask\u003c\/a\u003e as part of your KLOUD routine.\u003c\/p\u003e\u003ch2\u003eA little more to know\u003c\/h2\u003e\u003ch3\u003eDo I rinse this out?\u003c\/h3\u003e\u003cp\u003eNo. This is a leave-in mist applied to clean, damp hair.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eEveryday care, elevated. KLOUD ESSENCE.\u003c\/em\u003e\u003c\/p\u003e","brand":"KLOUD ESSENCE","offers":[{"title":"Default","offer_id":59086647722248,"sku":"244306","price":30.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1044\/0930\/1256\/files\/kloud-keratin-shine-leave-in-hair-mist-lifestyle_4236cce8-d68f-42c0-a90c-f6d23f8381bf.webp?v=1791958039"},{"product_id":"keratin-volume-boost-shampoo","title":"Keratin Volumising Shampoo","description":"\u003cp\u003e\u003cstrong\u003eA little lift for your wash-day ritual.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFresh roots. Softer strands. Hair that looks fuller. Keratin Volumising Shampoo gently purifies while helping protect against breakage. Hydrolysed keratin and a hydrating complex leave hair smooth, soft and refreshed, ready for the day ahead.\u003c\/p\u003e\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eCleanses and refreshes hair\u003c\/li\u003e\n\u003cli\u003ePromotes a fuller-looking finish\u003c\/li\u003e\n\u003cli\u003eHelps protect against breakage\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eInside the formula\u003c\/h2\u003e\u003cp\u003eHydrolysed keratin and a hydrating complex.\u003c\/p\u003e\u003cp\u003eIngredient highlights only. Please refer to the packaging for the complete ingredient list.\u003c\/p\u003e\u003ch2\u003eYour care ritual\u003c\/h2\u003e\u003cp\u003eMassage into wet hair, lather and rinse thoroughly.\u003c\/p\u003e\u003ch2\u003eComplete your ritual\u003c\/h2\u003e\u003cp\u003eExplore \u003ca href=\"\/products\/keratin-volume-boost-conditioner\"\u003eKeratin Volumising Conditioner\u003c\/a\u003e as part of your KLOUD routine.\u003c\/p\u003e\u003ch2\u003eA little more to know\u003c\/h2\u003e\u003ch3\u003eWhat should I pair it with?\u003c\/h3\u003e\u003cp\u003eUse with Keratin Volumising Conditioner for a coordinated cleansing and conditioning routine.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eEveryday care, elevated. KLOUD ESSENCE.\u003c\/em\u003e\u003c\/p\u003e","brand":"KLOUD ESSENCE","offers":[{"title":"Default","offer_id":59086657618184,"sku":"231825","price":31.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1044\/0930\/1256\/files\/kloud-keratin-volume-boost-shampoo-lifestyle_6d91a073-0447-4f46-9fa8-010403b63810.webp?v=1791958107"},{"product_id":"keratin-volume-boost-conditioner","title":"Keratin Volumising Conditioner","description":"\u003cp\u003e\u003cstrong\u003eSoftness with a little more lift.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFinish your wash-day ritual with hair that feels smooth, detangled and beautifully manageable. This volumising conditioner with hydrolysed keratin and botanical extracts helps protect against breakage and frizz while enhancing the look of fullness.\u003c\/p\u003e\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eSmooths and detangles\u003c\/li\u003e\n\u003cli\u003eHelps protect against breakage and frizz\u003c\/li\u003e\n\u003cli\u003eEnhances the appearance of fullness\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eInside the formula\u003c\/h2\u003e\u003cp\u003eHydrolysed keratin and nourishing botanical extracts.\u003c\/p\u003e\u003cp\u003eIngredient highlights only. Please refer to the packaging for the complete ingredient list.\u003c\/p\u003e\u003ch2\u003eYour care ritual\u003c\/h2\u003e\u003cp\u003eApply to damp hair, focusing on mid-lengths and ends. Rinse thoroughly.\u003c\/p\u003e\u003ch2\u003eComplete your ritual\u003c\/h2\u003e\u003cp\u003eExplore \u003ca href=\"\/products\/keratin-volume-boost-shampoo\"\u003eKeratin Volumising Shampoo\u003c\/a\u003e as part of your KLOUD routine.\u003c\/p\u003e\u003ch2\u003eA little more to know\u003c\/h2\u003e\u003ch3\u003eWhere should I apply it?\u003c\/h3\u003e\u003cp\u003eFocus on the mid-lengths and ends of damp hair before rinsing thoroughly.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eEveryday care, elevated. KLOUD ESSENCE.\u003c\/em\u003e\u003c\/p\u003e","brand":"KLOUD ESSENCE","offers":[{"title":"Default","offer_id":59086677606664,"sku":"231824","price":30.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1044\/0930\/1256\/files\/kloud-keratin-volume-boost-conditioner-lifestyle_7ef8eb03-f653-47ab-a2e3-ecc20a4dd7a1.webp?v=1791958204"},{"product_id":"keratin-intensive-rescue-hair-mask","title":"Keratin Intensive Nourishing Hair Mask","description":"\u003cp\u003e\u003cstrong\u003eGive your hair a moment to recover.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eSet aside a few minutes for the strands that need more. This rich hair mask nourishes dry, damaged hair and helps reduce breakage, split ends and dullness. Keratin, wheat proteins, peptides and a biomineral complex work alongside shea butter and vitamin E for softer, more manageable hair with renewed shine.\u003c\/p\u003e\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eDeeply nourishes dry, damaged hair\u003c\/li\u003e\n\u003cli\u003eHelps reduce breakage and split ends\u003c\/li\u003e\n\u003cli\u003eImproves the look of shine and the feel of softness\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eInside the formula\u003c\/h2\u003e\u003cp\u003eHydrolysed keratin, wheat proteins, peptides, a biomineral complex, vitamin E and shea butter.\u003c\/p\u003e\u003cp\u003eIngredient highlights only. Please refer to the packaging for the complete ingredient list.\u003c\/p\u003e\u003ch2\u003eYour care ritual\u003c\/h2\u003e\u003cp\u003eApply generously to clean, damp hair, focusing on mid-lengths and ends. Leave for 5–10 minutes, then rinse thoroughly.\u003c\/p\u003e\u003ch2\u003eComplete your ritual\u003c\/h2\u003e\u003cp\u003eExplore \u003ca href=\"\/products\/keratin-shine-leave-in-hair-mist\"\u003eKeratin Shine Leave-In Hair Mist\u003c\/a\u003e as part of your KLOUD routine.\u003c\/p\u003e\u003ch2\u003eA little more to know\u003c\/h2\u003e\u003ch3\u003eHow long does the ritual take?\u003c\/h3\u003e\u003cp\u003eLeave the mask on for 5–10 minutes before rinsing.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eEveryday care, elevated. KLOUD ESSENCE.\u003c\/em\u003e\u003c\/p\u003e","brand":"KLOUD ESSENCE","offers":[{"title":"Default","offer_id":59086678819080,"sku":"231821","price":35.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1044\/0930\/1256\/files\/kloud-keratin-intensive-rescue-hair-mask-lifestyle_5333199c-78a8-436d-8e5f-3be867f53e3b.webp?v=1791958276"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1044\/0930\/1256\/collections\/ChatGPT_Image_Aug_10_2026_08_27_25_PM.png?v=1786568170","url":"https:\/\/kloudessence.com\/collections\/hair-care.oembed","provider":"KLOUD ESSENCE","version":"1.0","type":"link"}